On the day of the first showing of your home, you go on a final walk-through to make sure everything is in perfect order. You try to imagine the pleasant surprise that will meet your prospective buyers when they enter the best room of the house. This master closet is absolutely gorgeous—nothing like the other homes they’ve already toured today, which were likely stuffed and disorganized with sagging hanging rods and fluorescent lighting. This room has clearly been designed to impress, and impress it does.
You step into the closet and run your hand lightly over the island’s granite counter space. You pull the brushed nickel handle on a nearby drawer and marvel all over again at its fluid motion and sturdy weight, smiling at the sight of your athletic gear folded to perfection inside and wondering what sort of things the next owners of the house might store in its place.
After taking a moment to admire the symmetrically spaced hanging rods, the ingenious shoe shelves, and the warm accent lighting, you’re confident. This will be a major selling point for your home. All other things considered, this closet is guaranteed to put your home at the forefront of your prospective buyers’ minds. You can’t wait for that first offer.
In the custom closet industry, we understand the impact that a beautifully designed closet can have on the sale of a home. Custom closets are statement fixtures of a well-kept home. They’re perfectly tailored to the specifications and aesthetic of your space and fit your master suite like a glove. Not only do they create the kind of response you want to see in potential buyers, but they also significantly increase your home’s total value when it’s time to sell.
When it comes to discovering something’s worth, we need to first evaluate our own viewpoint. Valid questions you’ll need to ask when considering a custom closet redesign include:
- How significant is custom closet design to the overall value of my home?
- What kind of investment and return on investment will a custom closet entail?
- What should I look for when choosing a company to design and install my custom closet?
These are all valid questions to ask before any renovation project that will help you to determine how much of your time, effort, and resources you intend to devote to it. Each is deserving of its own in-depth discussion, but we’ll cover the basics here as they apply to the custom closet project you’re considering.
We first need to understand what our closets mean to us. As silly as that may sound, you might be surprised to learn how significant these small rooms really are.
The Significance of Closets
When it comes to daily use, the master closet is one of the most highly trafficked areas of your home. At least once or twice each day, you take a trip to your closet to dress. Master closets are the functional hubs of our home, but they’re also often the first space we enter upon rising each day and one of the last we see at night. The inherent familiarity of this space gives it more value than you may realize at first glance. Your master suite carries significance beyond its function.
Closets Have Emotional Value
An organized and aesthetically pleasing wardrobe leads us to take more time and care when putting our clothes away. We store our most prized possessions in these spaces, which in essence become “containers for precious and meaningful objects”—an anthropological description that hints at the amount of emotion that we put into our storage spaces.
Case in point: a messy closet makes us run for the hills as fast as possible. For some, the master closet becomes a catch-all. When company comes to visit, we make sure that door is securely shut so that nobody will accidentally catch a glimpse of our chaos. We agonize over the thought of going through our clothing simply because that means we have to spend more time in the room of the house that’s—ironically—often the most overlooked.
Closets Carry Immense Monetary Value
Fortunately, few of us have been confronted with the necessity of appraising our entire wardrobe for its value. We purchase items one (or ten) at a time over the course of many years and scarcely think twice about the investment that’s housed within the four walls of our master closets.
Melanie Charlton, chief executive of Clos-ette, can attest to this oversight: “People have started realizing, ‘If I’m going to put my pots and pans in a $250,000 room, why don’t I put my clothes and jewelry, which cost a lot more than my All-Clad or Le Creuset pots and pans, in an equally special place?”
However, the numbers can be shocking. According to Alliance Data,
Your Custom Closet Has High ROI
Beyond the monetary value that a master closet contains, a custom closet itself is an investment that has a definite impact on your home’s total value. When most people talk about ways to increase your home value, we understand that they’re usually speaking figuratively. How much value will you receive for your 30 hours of work and a fresh coat of paint in the spare bedroom? It’s difficult to say, even for a realtor. However, a custom closet is a measurable investment in your home that has a significant ROI attached.
Picture This: A Seller’s Story
You’re in the final days of closing on your house in Arlington, and you can’t wait to move on with your financial goals. You finally get a long-awaited call from your realtor with that gleaming golden ticket of an offer. To your surprise, it’s significantly above asking price. For the first time in a long time, you feel like you’re finally on the right track.
This type of sale isn’t that uncommon in the DC Metro Area. In fact, homes like yours are selling above list price everywhere you turn. Of course, the generous seller’s market of today is a big contributing factor in the high home values we’re experiencing. However, the most competitive homes all have another thing in common: they come equipped with beautifully designed custom master closets. And they’re selling rapidly.
How Much Does a Custom Closet Cost?
A custom closet is a significant investment in the value of your home—much like any other renovation project you might undertake. Realtors stand behind the value of a custom closet when selling a home, especially considering its relatively small renovation scale. Likewise, a survey of homebuyers showed that buyers would be willing to pay more for a house that included this significant perk.
Your potential buyers are incredibly interested in the state of your master closet and are clearly willing to invest more for this feature. Some even believe you can receive at minimum a 100 percent ROI for your efforts. When your custom master is designed to have a stunning aesthetic with luxurious features to make it truly stand out, you’re looking to receive a much higher offer than even this survey suggests.
Choose Your Custom Closet Company Carefully
When your custom closets are such a big selling point for your home, it’s important that you partner with a company that will exceed your expectations. If you’re looking to sell right away, you’re going to need a design and installation process that saves you time and involves little effort from you, the seller. You want to trust that the company you choose will provide you with the highest quality product on the market, with a brief turnaround time and a stellar payoff with those to whom you show your home.
Go with an Efficient Process That Will Save You Time
When you’re looking for a high ROI on a home improvement project, you want to consider all of the resources you’re investing—including your time, which is the most often overlooked aspect of opportunity cost. Working with a company whose design, construction, and installation turnaround are quick means that you’ll be able to devote more of your energy elsewhere during the selling process.
The best custom closet companies leverage cutting-edge technology to expedite this process. (Traditionally, companies of this nature rely on a pencil sketch of your design and a quote that’s delivered to you later on in the process.) Even real estate experts appreciate this time-saving touch:
Working with [the first company], I really had to bend my mind to comprehend what this was going to look like. [The company we chose] on the other hand actually produced renderings in addition to computer-generated sketches which made it much easier to imagine the final product.
At Closet America, we ditched the pencil-and-paper method long ago. Our screen-to-machine technology allows us to create a 3D model of your new closet exactly as it will look in your space, and we receive an immediate quote from our manufacturing team. It’s that simple. Be sure to partner with a company that honors your time by strategically using technology to your advantage.
Choose high-quality materials and installation
As Sidney Torres advised, it’s not smart to cheap out on your closets—especially when they’re being custom made and you have the ability to choose what, who, when, and how. One way to ensure that you’re getting the highest quality materials is to visit a showroom and inquire. Working with a local company (as opposed to a franchise) lets you ask questions about where they source their materials, what their standards for precision are, and who they subcontract with. Better yet, choose a company that completes every step of the process in-house so that you progress confidence through each stage.
You’ll want to look for reviews that say things like this:
"Greg, the installer, showed up early and did a quick and professional job and was able to finish ahead of time. Great job of cleaning up too."
"I was most satisfied with the installation crew and the quality of the work. The Closet America crew was on time, professional, neat, knowledgeable, and friendly. The quality of the work is like nothing I have ever seen before, in a positive context."
"I was most satisfied with the installation of the product. They were quiet, clean, efficient. They finished early, and it looks beautiful."
Know who you’re working with
The best way to ensure you’ve got a good custom closet experience coming your way is to partner with a company whose values truly align with your expectations. You want to select a company that values your relationship above all other aspects of business—and one that’s respected by the local and national community for their outstanding customer service.
You may also want to review the awards and accolades that your chosen company has acquired, particularly over the last five years. Companies that have shown their dedication to excellent service year after year tells you a lot about what the company’s employees value and strive for. Look to work with a team that’s been well-reviewed by the industry for service, communication, punctuality, and other client-facing elements of the process.
If you choose your custom closet company with care, you’ll be sure to get the most benefit from your investment in the value of your home. A well-designed and beautifully-installed custom closet is a perk that speaks to the emotional heart and intellectual mind of your potential buyers and can help your home sell even faster—and maybe above asking.
What are you waiting for?
If you’re looking for a DC Metro Area local, independently-owned company to do business with and increase your home’s value before the big sale date, you need look no further than Closet America. Our dedication to service excellence and quality products is recognized across the industry. We’re winners of the Angie’s List Super Service Award, the Guildmaster Award for Service Excellence, and the Best of Houzz Service Award—but we are most proud to champion the clients we have personally helped to add value to their homes while they’re still residents and when they’re looking to sell.
It’s easy to get started with us. Sign up today for your free design consultation, and we’ll send a designer to your home to envision your new custom closets exactly as you imagine them. You’ll receive a no-obligation design quote that we promise to honor for 12 months—so you can do your due diligence and choose the company that’s right for you. We look forward to doing business with you.